Brand Assessment, Critique and Consulting.

The ABA happily provides many services and/or connections to the corporate and small business community. Our Brand Assessment is without doubt, the vanguard and most sought after of which we offer. Starting a new company or trying to manage an out-of-control image can be unnerving. Established companies with a need for updating or strengthening an existing brand is quite an undertaking. An assessment is a first step in establishing where you are, and helps map out an intelligent route of where you need, or want to be. This makes defining what it is you want to achieve and how to go about getting it done right the first time much easier and less costly. In short, it streamlines your objectives on how you want to be perceived by the public. We offer/refer consultation and full brand audits -audits for brand value prior to sale/merge or acquisition; and audits for companies wishing to hone their brand's image/message. Contact us for referrals, current rates and availability.

Brander to Business Introduction by Specialty.

Depending on your industry, we will connect you with an appropriate branding professional who works specifically in your field. Every one of our referrals works for a top firm in your area and have agreed to make themselves available simply because they believe in our mission; hence, they believe in you. Having problems deciphering which brand strategist or brand design studio to choose from? The ABA connects companies with the right team for the right outcome. There's a lot of talent out there, but choosing the right team for the job is crucial. Industrial manufacturing, fashion/apparel, lifestyle, military contractors, wineries, emerging technologies, medical, biotech, cuisine, haute corporate, etc.- all have profound criteria specific to their market. Similarly, there are well-seasoned consultants to meet every brand's needs. Contact us.

Lecture & Seminar Fulfillment.

Having a Brander to speak at your event, school, company or organization is a great way to promote your company's brand internally. When your employees have a better understanding of how your brand works, and what you're trying to convey through reputation, they will better be able to champion your efforts to the outside world. Extending the concept of branding to students is a great way to ensure they have the tools necessary for building a strong personal business platform. We have an arsenal of speakers who are tops in their field; articulate, well-versed and a pleasure to learn from. Contact us.

Helping to Build Progressive Global Positioning.

This is the overall focus of the ABA. As in life, the more you know, the better off you'll be. Think for a moment if every employee, business owner, manager, and student knew more about branding than they currently do. Perhaps not the extent of being able to execute specifics on their own, but enough to be an asset, not a hindrance or stagnantly sitting about. In the business world this means learning how to be better custodians of your brand, being aware of what's going on internally and externally. Intelligent responsible Branding is to business, what healthy regimens are to our bodies. Branding is no longer an elusive buzz term. It's an imperative.